|
Disney Princess is a media franchise owned by The Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney in the early 2000s, the franchise features a line-up of fictional female heroines who have appeared in various Disney franchises. The franchise does not, as its name might suggest, include all princess characters from the whole of Disney-owned media, but rather refers to specific characters from the company's animated films. the eleven characters considered part of the franchise are Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel and Merida. The franchise has released dolls, sing-along videos, apparel, home decor, toys and a variety of other products〔(【引用サイトリンク】url=http://www.thehottoys.com/2013/03/fisher-price-disney-princess-review/ )〕 featuring the Disney Princesses. ==History and conception== Former Nike, Inc. executive Andy Mooney was appointed chairman of The Walt Disney Company's Disney Consumer Products division in the late 1990s. While attending his first Disney on Ice show, Mooney noticed that several young girls attending the show were dressed in princess attire that were not authentic Disney products. "They were generic princess products they’d appended to a Halloween costume," Mooney told ''The New York Times''. Concerned by this, Mooney addressed the company the following morning and encouraged them to commence work on a legitimate Disney Princess franchise in January 2000.〔 The original line-up consisted of princesses Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan and Tinker Bell, five of whom are royal by blood, two whom have married into royalty, and two who fit the "princess mythology." Tinker was later removed from the latter category and the overall line-up. This was the first time the characters would be marketed in a separate franchise than their original films. Mooney decided that, when featured on marketing advertisements such as posters, the princesses should never make eye contact with each other in an attempt to keep their individual "mythologies" intact. "() stares off in a slightly different direction as if unaware of the others' presence."〔 Despite limited advertising and no focus groups, the various Disney Princess items released became a huge success.〔 Sales at Disney Consumer Products rose from $300 million in 2001 to $3 billion in 2006. Tiana, officially on March 14, 2010, became the first additional character to the Princess franchise, taking Tinker Bell's short-lived place as the ninth member. Her coronation took place at the New York Palace. Rapunzel was "crowned" and officially inducted into the Disney Princess franchise as the tenth member on October 2, 2011, at Kensington Palace in London, England.〔 On May 11, 2013, Disney officially added the first Pixar character Merida as the 11th Princess to the franchise in a coronation ceremony in front of Cinderella Castle at the Magic Kingdom, Disney World.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Disney Princess」の詳細全文を読む スポンサード リンク
|